Head of Marketing

Le poste

Combining strategic planning, brand management, digital marketing, media relations and campaign supervision, this position ensures that all communications reflect Park Lane's premium positioning, its local expertise and its international reach. The position requires solid marketing experience, a keen sense of brand image and design, and the ability to translate commercial objectives into impactful campaigns across a range of media: print, digital, social networks, events and corporate communication.

Responsabilités clés

• Define and implement the overall marketing and communication strategy of Park Lane Properties, working closely with the CEO. Strengthen and promote the company's brand image, both locally and internationally. Ensure consistency of tone, visual identity and positioning across all communication channels. Support the promotion of Park Lane's international affiliations and ensure that the company's global connections are communicated clearly, elegantly and strategically. Ensure that all communications reflect Park Lane Properties' standards of quality, discretion, professionalism and personalised service.
• Supervise the planning and production of newsletters, mailings, social media content, website updates, brochures, advertisements, presentations and corporate materials.
• Lead the marketing strategy for properties, new developments, luxury projects, events, international roadshows and company announcements.
• Oversee digital marketing initiatives, including website content, SEO, social networks, email campaigns, online visibility and campaign performance.
• Manage media relations, press opportunities, editorial content, interviews, advertorials and public relations initiatives.

Objectifs & indicateurs de performance

Monitor marketing results, audience engagement, mailing performance and the impact of digital campaigns, and make recommendations for improvement. Provide creative direction for visuals, layouts, campaigns and brand materials, ensuring a polished and premium presentation.

Conditions de travail

Full-time, Monday-Friday