Marketing Automation Specialist

À propos de goFLUENT

Help drive smarter marketing campaigns through technology and data! At goFLUENT , we help millions of professionals around the world develop their language skills and achieve their personal and professional goals. To support our international Marketing team , we're looking for a Marketing Automation Specialist who enjoys combining technology, data and project coordination to deliver impactful marketing campaigns. If you're analytical, highly organized and excited about AI-driven tools , marketing automation and working with international teams, we'd love to meet you! 💼 About the position: We're looking for a driven and detail-oriented professional to join our team as a Marketing Automation Specialist . This hybrid role combines hands-on execution , cross-functional coordination and data-driven decision-making . It's a great opportunity for someone who enjoys working with data, collaborating across teams and understanding how business processes can be improved. You'll receive training on the Adobe Marketo platform and our own AI-driven tools to help coordinate and execute strategic marketing campaigns. Your ability to manage projects , communicate effectively and stay highly organized will be key to making an impact in this role. 🚀 Key Responsibilities: Marketing Automation & Email Campaigns • Support local marketing teams in developing and executing campaigns aligned with business objectives, bringing a strategic mindset to the planning process. • Help local marketers turn their business needs into effective marketing campaigns. • Document and maintain standardized campaign procedures and workflows to ensure consistency and efficiency. • Collaborate with design, content and local marketing teams to deliver high-quality marketing materials. • Contribute to database maintenance and cleansing to ensure data accuracy and quality. • Provide ongoing support, identify issues and help troubleshoot campaign-related challenges. Project Management & Strategic Coordination • Lead and coordinate cross-functional marketing automation projects, ensuring smooth collaboration between teams. • Act as the main point of contact for campaign timelines, progress updates and issue resolution. • Translate business needs into technical requirements and identify opportunities to improve processes and workflows. • Use data to track progress, measure results and share relevant insights with stakeholders. • Stay up to date with AI trends and tools to bring new ideas and support innovation in marketing automation. 🎯 What we're looking for: • A genuine interest in AI-driven tools, technology and marketing innovation. • Strong English skills (minimum B2; C1 preferred). • Excellent organizational skills and the ability to manage multiple priorities. • Strong verbal and written communication skills. • An analytical mindset and confidence working with large sets of data. • The ability to understand business needs and translate them into actionable solutions. • Confidence in leading conversations, sharing ideas and collaborating with international stakeholders.

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