Marketing Analyst

Mission principale

We strongly believe in the enhancement of business performance through the identification, acquisition and development of Talents that can help us exceed our customer expectations while living our corporate values. We are actively looking for a Marketing Analyst who is passionate about data, consumer insights, and market intelligence to support business growth and strengthen our competitive advantage.

Responsabilités clés

• Analyze market research, retail tracking, and point-of-sale data to identify trends, opportunities, and risks
• Monitor brand, category, competitor, and market performance through data-driven insights
• Develop dashboards, reports, and presentations to support business decision-making
• Translate complex data into actionable recommendations for Marketing and Management teams
• Track market share, distribution, pricing, promotional effectiveness, and category growth
• Consolidate consumer, market, and internal business data to provide a holistic view of performance
• Support brand planning, business reviews, strategic projects, and principal meetings with relevant analysis
• Identify growth opportunities and key factors driving brand and category performance
• Maintain and improve marketing databases, reporting tools, and data quality processes
• Collaborate with Marketing, Sales, Trade Marketing, Finance, Supply Chain, research agencies, and data providers Job Requirements
• Degree in Statistics, Economics, Business Analytics, Data Analytics, Marketing or any other related field
• At least 3 years’ experience in marketing analytics, retail analytics, consumer insights, market research analysis or a related role
• Prior exposure to FMCG sector
• Strong analytical and problem-solving skills with the ability to transform data into actionable business insights
• Advanced proficiency in Microsoft Excel and PowerPoint
• Experience with Power — BI or other data visualization tools
• Excellent communication skills in both English and French
• Detail-oriented, curious, proactive, and commercially minded
• Holder of a valid driving license and willing to travel to BrandActiv markets when required We are an equal opportunity employer and are committed to creating a diverse and inclusive environment for all team members.
• We welcome applications from all backgrounds and experiences.
• Please note that we will be contacting only those candidates who best meet the requirements for this position.
• Scan this QR code and apply!
• Download BrandActiv, IBL Complex 2, Riche Terre, Port Louis, Mauritius