Media / Creation / Content

Rushes are automated through transcription, editing is assisted, subtitles and multi-format variations are produced in minutes.

Editing with AI (rushes by text), automatic subtitling, format variations.

1. Transcribe to rush: search for moments by words. 2. Edit the structure yourself, let AI execute technical cuts. 3. Automatically generate formats and verify each export.

Rhythm and emotion make the edit: the tool accelerates the hands, not the gaze.

Sorting and retouching are assisted, delivery accelerates, time returns to shooting and client relations.

Automatic sorting, batch AI retouching, gallery management.

1. Automate technical sorting (blurs, duplicates, closed eyes) and keep the artistic selection. 2. Apply your style in batch retouching with image-by-image control on key deliverables. 3. Deliver faster and document your style to protect it.

The moment and the eye cannot be generated: retouching serves the captured photo, it does not fabricate reality presented as such.

Scripts, storyboards, and working voices are generated, short format production lightens, publishable volume increases.

Claude for scripts, generated storyboards, AI voices and avatars, assisted editing.

1. Write concepts and generate variations of scripts and storyboards. 2. Produce lightly: useful shooting, the rest in assumed generative. 3. Publish, measure, iterate quickly on what performs.

State what is generated when it matters: audience trust is the only sustainable asset.

Research and verification accelerate, interviews transcribe themselves, data is visualized, first drafts are generated. Time goes to investigation and important writing.

Claude with research, transcription, data journalism tools, source verification.

1. Research a topic: context, actors, timeline, possible angles, all sourced. 2. Transcribe interviews and extract key quotes. 3. Write what carries the value; have the peripheral facts generated, then verify everything.

AI makes mistakes confidently: in the era of generated misinformation, verification is twice the job.

Creative exploration multiplies, variations are automated, retouching accelerates. Artistic direction and taste remain the profession.

Image generators, AI retouching, automatic variation tools.

1. Explore broadly in generative to inform direction, then create the final mastered version. 2. Automate format variations from the master. 3. Build your library of styles and custom prompts.

Check the rights and originality of what is generated: unintentional resemblance is binding.

The machine's first draft has become good: the profession shifts towards expert post-editing, terminology, transcreation, and sensitive content.

Neural translation, CAT tools, terminology databases, Claude for transcreation.

1. Build and enforce your terminology bases by client. 2. Post-edit as an expert: meaning, tone, culture, language pitfalls. 3. Position yourself on value: legal, medical, marketing, transcreation.

The machine translates words, the translator translates meaning and culture: false friends in context are their territory.