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R
Rank Interactivevia LinkedIn
Quatre Bornes
CRM Specialist
ExperienceMid-Senior level
LocationQuatre Bornes
RemoteHybrid
Contractfull-time
LevelMid-Senior level
FunctionOther
IndustryGambling Facilities and Casinos
Main mission
This role exists to enhance customer engagement and retention through multi-channel CRM campaigns.
Key responsibilities
- Develop automated communication journeys to improve user experience.
- Act as a subject matter expert on marketing tools to ensure campaign quality.
- Establish a testing framework to optimize customer engagement and retention.
- Monitor and document the performance of automated journeys for continuous improvement.
- Collaborate with marketing teams to ensure campaign alignment with best practices.
Key skills
- Experience in CRM or a degree in IT/Marketing.
- Deep understanding of gaming market segmentation.
- HTML skills and knowledge of web analytics tools.
- Ability to manage budgets and calculate ROI.
- Collaborative mindset and task prioritization skills.
Technical environment
Adobe CampaignBloomreachGoogle AnalyticsPower BI
What the company offers
- Competitive salary
- Flexible working hours
- Professional development opportunities
- Private medical insurance
- Inclusive work environment