Customer Value Manager

Main mission

Maximize the value of the subscriber base by optimizing acquisition, retention, and profitability.

Key responsibilities

• Manage the subscriber lifecycle by analyzing behavior and measuring satisfaction
• Deploy CRM and relationship marketing strategies to optimize subscriber value
• Analyze campaign performance and provide business recommendations
• Coordinate actions with sales and marketing teams to ensure consistency
• Monitor the market and competition to adapt customer value strategies

Key skills

• Master's in management/marketing or equivalent
• Minimum 3 years of managerial experience
• Expertise in customer value management and performance indicators
• Analytical and data synthesis skills
• Proficiency with CRM and campaign management tools

Technical environment

SQL, Power BI, Tableau