CRM Executive

Main mission

This role aims to enhance customer engagement and retention through multi-channel CRM campaigns.

Key responsibilities

• Develop automated communication journeys to improve user experience.
• Become an expert in marketing tools to optimize the delivery of CRM campaigns.
• Ensure compliance with quality processes to maintain high standards in communications.
• Establish a test and learn framework to optimize customer engagement and retention.
• Monitor and document the performance of automated journeys to drive continuous improvement.

Key skills

• Experience in CRM or a degree in IT/Marketing.
• Deep understanding of the bingo, casino, and gaming market.
• Familiarity with automated CRM platforms like Adobe Campaign.
• Knowledge of web analytics tools such as Google Analytics.
• Ability to manage budgets and optimize channel costs.

Technical environment

Adobe Campaign, Bloomreach, Google Analytics

What the company offers

• Inclusive and dynamic work environment.
• Opportunities for professional development and training.
• Flexible working hours and colleague support.
• Private medical insurance and other benefits.
• International exposure within a global company.