Data Marketing Specialist

Main mission

This role exists to ensure that marketing and sales teams have clean and actionable data to continuously improve campaigns based on factual insights.

Key responsibilities

• Prepare and segment data for marketing and sales campaigns
• Ensure the cleanliness, enrichment, and structuring of raw data from various sources
• Analyze campaign results across different channels and optimize performance
• Create clear dashboards and reports for performance tracking
• Identify trends, patterns, and performance gaps in the data

Key skills

• Experience in data-driven marketing
• Data analysis skills
• Proficiency in Power BI, Excel, and Google Analytics
• Ability to work with large datasets
• Skills in data segmentation and preparation

Technical environment